5 Bulls who increased their trade value this season

3. Coby White

Perhaps the player that gave Bulls fans the most reasons to be excited this past season was Coby White. Drafted by Chicago in 2019 out of North Carolina, he jumped out to an excellent rookie campaign and was named to the 2019-20 All-Rookie team, finishing fifth in Rookie of the Year voting.

White continued along his solid trajectory into his second season, where he increased his scoring average and shooting percentages across the board. By this point, he was already in the starting lineup and was playing north of 30 minutes per night.

But everything shifted during the summer of 2021, when the Bulls brought in DeMar DeRozan and completely changed the dynamic of this team. All of a sudden, Coby was moved back to the bench and his role was diminshed, leading to more inconsistent play from a still young and developing guard.

There were certainly a lot of questions about how White's role would look going forward at the start of the 2023-24 season, but he answered the bell in a big way. In putting up career-high numbers (third on the roster in points per game average) and becoming one of the finalists for the Most Improved Player award, White showed that he has real scoring power and can absolutely be a part of the team's core going forward.

If Chicago does opt to trade him, best believe they will be getting a significant return.