There really is no replacing the colossal Bulls television broadcast legend, Stacey King. The person who becomes the next long-term lead television color analyst for the Chicago Bulls local broadcast can only add an evolved contribution to the position in the same way King evolved the role after replacing his predecessor, television legend Johnny “Red” Kerr.
The Bulls are wisely electing to run a rotating slate of color commentators on their local television broadcast for the entire 2026-27 NBA season. However, the Bulls should play the long game and pay attention to the media chops of newly acquired Bulls guard Norman Powell.
Within short order of signing his Bulls contract, Powell fired off the quote heard around the world when he gave a candid, hedged response about the 2026-27 Bulls’ competitive outlook.
Like the excellent shooter he is, Powell also displayed excellent follow-through on his quotable feature interview by engaging directly with social media denizens with a Miami Heat bias who took umbrage at Powell’s interview comments analyzing how his 2026 NBA offseason exit from the Heat transpired.
Powell’s words in and after his interview that he even riled up social media bluster from one-time Bulls enforcer Bobby Portis. Many entertaining, quotable moments from Powell appearing in a YouTube video with streamer N3on made the rounds on the timeline and certainly didn’t win over Los Angeles Lakers fans.
Powell himself let the cat out of the bag about his broadcasting aspirations when he sat down for an interview with Miami Heat guard Klay Thompson.
Norman Powell belongs on the mic
For an NBA franchise that is a transcendent global brand like the Chicago Bulls, the decision of who occupies the color commentary chair for local television broadcasts is not a trivial choice.
In a world where local NBA game broadcasts travel farther than they did 30 years ago thanks to NBA League Pass subscriptions, NBA franchises need to strike a good balance in their broadcast booths with people who connect well with fans and, at the same time, have a personality that keeps you engaged in the game.
Norman Powell’s stay in Chicago could be a great opportunity to ingratiate himself with the Bulls fanbase to lay the groundwork for an eventual transition into an opportunity within the Bulls' local broadcast team.
Powell is a smart NBA player, and he is already skilled in the facets of media that matter the most - social media and streaming. For good measure, Norman Powell’s way with words is the complete package the Bulls seek in a few years to keep audiences attached to Bulls games on television.
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