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Jordan Brink could unlock the potential of an undeveloped Chicago Bulls roster

Brink isn't a household name (yet) but his hometown Chicago Bulls and their rebuild could change that situation.
Jul 7, 2026; Chicago, Illinois, USA; Chicago Bulls 2026 NBA Draft first round picks Dailyn Swain, 15th, and Caleb Wilson, 4th, prior to a game between the Chicago White Sox and the Boston Red Sox at Rate Field. Mandatory Credit: Patrick Gorski-Imagn Images
Jul 7, 2026; Chicago, Illinois, USA; Chicago Bulls 2026 NBA Draft first round picks Dailyn Swain, 15th, and Caleb Wilson, 4th, prior to a game between the Chicago White Sox and the Boston Red Sox at Rate Field. Mandatory Credit: Patrick Gorski-Imagn Images | IMAGN IMAGES via Reuters Connect

Friday, Michael Scotto of HoopHype reported that the Chicago Bulls are hiring Jordan Brink as an assistant coach on head coach Tiago Splitter's staff and as director of player development.

Brink joins the Bulls immediately after a three-season stint with the New York Knicks, culminating in winning the 2025-26 NBA championship, as an assistant coach for former Bulls head coach Tom Thibodeau and his Knicks successor, Mike Brown.

The hiring of Brink by the Bulls represents an intriguing addition to Splitter's coaching staff, as Brink projects to be an ideal coaching match for a rebuilding 2026-27 Bulls roster that will be headlined by a top lottery pick, rookie Caleb Wilson.

Jordan Brink earned his NBA player development bona fides through nine NBA seasons working inside the Detroit Pistons organization, working his way up from intern while completing his senior season of NCAA men’s basketball at Calvin University to his final Pistons seasons as an assistant coach for then-Pistons head coach Dwayne Casey during the 2022-23 NBA season.

Jalen Duren faces the Portland Trail Blazers
Jul 7, 2022; Las Vegas, NV, USA; Detroit Pistons center Jalen Duren (0) shoots against Portland Trail Blazers forward Trendon Watford (2) during an NBA Summer League game at T&M. Mandatory Credit: Stephen R. Sylvanie-USA TODAY Sports | USA TODAY Sports

Brink’s player development experience with the Pistons took on depth that is extremely relevant to the Bulls. Brink served as the Pistons’ Las Vegas Summer League head coach for the 2022-23 NBA season, on a roster that featured a collection of young talent, including top lottery pick guard Cade Cunningham, center Jalen Duren, and center Isaiah Stewart.  

Tyler Kolek faces the Philadelphia 76ers
May 4, 2026; New York, New York, USA; New York Knicks guard Tyler Kolek (13) celebrates his three point shot against the Philadelphia 76ers during the fourth quarter of game one of the eastern conference semifinal round of the 2026 NBA Playoffs at Madison Square Garden. Mandatory Credit: Brad Penner-Imagn Images | IMAGN IMAGES via Reuters Connect

Additionally, Brink also served as the Knicks’ Las Vegas Summer League head coach for the 2025-26 season, which featured second-year guard Tyler Kolek, who realized a good second-year bump in bench scoring, finishing the 2025-26 NBA regular season averaging 13.6 points per 36 minutes compared to his rookie season average of 9.9 points per 36 minutes, according to Basketball Reference.

Brink is low-key Bulls legacy player development

Besides working with Cunningham in his first two seasons with the Pistons, Brink’s NBA player development track record originates from a historically relevant source in the Bulls franchise universe. 

Brink, a Northwest Indiana native from Dyer, IN, volunteered at ATTTACK Athletics, a Chicago gym founded by Tim Grover, famously Michael Jordan’s personal trainer, according to a feature interview (subscription required) Brink gave to The Athletic’s James L. Edwards III.

Michael Jordan faces the Washington Wizards
Nov 29, 1997; Landover, MD, USA; Chicago Bulls guard Michael Jordan (23) in action against the Washington Wizards at the USAirways Arena. Mandatory Credit: Porter Binks-USA TODAY | USA TODAY Sports

Grover’s NBA player development pedigree stretches well beyond His Airness and includes Bulls legend Scottie Pippen, Los Angeles Lakers legend Kobe Bryant, former Bulls guard Dwyane Wade, among countless other NBA clients.  

Combining all this with the fact that Brink worked for Thibodeau on his Knicks coaching staff, this hire seems like an unintentional Bulls nostalgia move.

Brink’s oddly specific assistant coach superpower

Jordan Brink departs the Knicks not only as an NBA champion but also as the undisputed NBA challenge king of New York.  

Brink earned the reputation as Thibodeau’s challenge guy and carried over that success to Mike Brown’s coaching staff en route to the Knicks' championship run throughout the 2026 NBA Playoffs.

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