In Chicago Bulls news, Michael Jordan is staying relevant in pop culture
On Thursday evening, Travis Scott teased a new music video by having it play at some of the IMAX screenings around the world for Christopher Nolan’s newest film, Tenet. The video was a major nod to Chicago Bulls legend Michael Jordan.
Travis Scott has a relationship with Jordan and more specifically the Jordan brand. His take of the Air Jordan 1 routinely sells for thousands of dollars on the aftermarket and became one of the most hyped shoes of the last several years when they released.
Now, he’s giving a major nod to a Bulls and NBA legend.
Travis Scott’s video for ‘Franchise’ is set at Michael Jordan’s mansion
Much of the video for ‘Franchise’ takes place at Michael Jordan’s mansion in Highland Park just north of Chicago. Yes, that mansion, the one that’s been up for sale for years with a current asking price of $14.8 million.
The opening scene to the video is a cut from The Last Dance, which shows Jordan with a cigar turning on his car. It then shows the iconic “23” gate leading into the mansion and Jordan along with his red Range Rover leaving the premises.
Video contains some NSFW language.
The video boasts plenty of luxury, with different colors of cars rolling into Jordan’s mansion and multiple scenes on Jordan’s indoor court with hundreds of Jordan shoes scattered across the floor. Another scene shows an upward view of a lagoon on the premises with Travis Scott in the middle and a group of swimmers surrounding.
The video has other nods and references throughout as well, including a take on a very specific crowd shot from a Kendrick Lamar video.
The video is clearly inspired in part by Jordan and sets in the fact that his legacy, swagger, and high-class style is still ever-present to this day. The aesthetic of the video is very much nostalgic, tapping into the reminiscence for Jordan’s hay-day that was brought back up thanks to The Last Dance, the 10-part documentary taking a look at Jordan’s career with the Bulls that has now won an Emmy.
The song also features Young Thug and M.I.A, as well as a visual appearance from Gunna. And, heck, since no one is buying Jordan’s mansion, at least someone got some use out of it.