3. Jerry Reinsdorf does what benefits his wallet
Likely one of the major driving forces for the Bulls making all of those significant front office changes was the fact that the popularity (and probably the value and profitability) of the team was starting to decline. Bulls fans started to rescind the attendance numbers in the United Center in the season that was.
And that seemed to be something that the Bulls owner Jerry Reinsdorf finally noticed. For the first time since the turn of the century, the Bulls averaged an attendance that filled up the United Center to less than 90 percent capacity. This is the type of trend that impacts the franchise valuation of the Bulls, which also sparks change from the top-down.
But the head coaching situation likely isn’t going to be as much of a driving force for changes in value or revenue for the Bulls as the collapsing rebuild or tired lead voices in the front office. Reinsdorf might think that he could keep Boylen around for at least one more year on his current bargain bin contract and the fans won’t boycott the team all that much.
While it is not publicly known the annual salary that the Bulls pay Boylen, it is assumed that he is one of the cheapest head coaches in the NBA in the modern day. Boylen is a cheap option for the Bulls in a 2020-21 season that Reinsdorf might figure doesn’t have all that much potential since this is a lacking free agent and NBA Draft class.