Jimmy Butler Featured in National Ad Campaign for Bonobos
Chicago Bulls star Jimmy Butler is being featured in a new national ad campaign for menswear brand Bonobos this fall.
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Jimmy Butler’s spotlight just got bigger with his new Bonobos endorsement.
The endorsement deal is a first of sorts for the burgeoning athlete as he gets used to being the centerpiece for the franchise and settles into a new role as the face of a campaign outside Chicago.
Butler will be featured in a series of promotional ads as part of the “Wear No Doubts” campaign showcasing its line of pants, topcoats, blazers and printed button-down shirts.
“Jimmy exhibits what it means to wear ‘no doubts’ both on and off the court. We are honored to welcome him into the Bonobos family,” CEO Andy Dunn said in a statement.
The new attention draw to the Olympian is the latest benchmark for Butler, as he looks to market himself to the greater part of the country and seize the spotlight.
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A lot appears to be working in favor of the 26-year-old who is starting to show more of his quirkiness with the public. Butler’s personality shines brilliantly in clips of the new campaign made available to this point. His use of light, contemplative humor is an obvious reflection of the Chicago Bulls star’s sense of style.
“I don’t want to just look at the man in the mirror, I want to know who he is,” Butler says in the ad. “It’s me.”
Butler’s rise to becoming a household name arguably got underway upon winning a gold medal in the Rio Olympics. His ascent to the top was not easy, however.
Butler’s life story holds complexity. The idea of beating the odds and making the most of every opportunity is indicative of his work ethic and desire to rise above his circumstances. Butler, once homeless as a teenager, started from the bottom and made his dreams come true. He secured a spot on the collegiate basketball team at Marquette University and entered the NBA.
Bonobos is a menswear business and is on the map for their e-commerce stores. The hope is Butler, the company’s first brand ambassador, leads the company’s first go at traditional advertising. Patrons can try on clothes in store, but will still have to make online purchases.
In 2013, the chain store opened its first Chicago-based location along Armitage Avenue and followed that up by adding a location on Michigan Avenue earlier this year.
Butler, alongside the likes of Russell Westbrook and Julius Randle, appeared in a national ad for Mountain Dew in 2016. He followed up that accolade becoming one of the faces plastered on the cover of the “NBA 2K17” video game this year. Soon, he will launch his own line of underwear through high-end brand PSD.
The Bulls’ star ranks as one of the highest-paid Chicago athletes, according to a list compiled and ranked by Crain’s Chicago Business. As of last year, Butler raked in an estimated income valued at more $20 million through salary and marketing deals.
The new campaign will launch Sept. 12, covering large market media outlets in Houston, Chicago and Atlanta, including displays inside Chicago CTA trains and stations.